Which is it, Gordon?

The PM spent most of last year talking about how the Conservatives were going to cut their way out of recession. Now, with the publication of the first part of the Conservative manifesto, he has decided to try and say that we are planning to splurge our way out of it with a £34bn black hole.

Labour has form on dodgy dossiers - as we all know - and the compendium of lies that they released in response to the manifesto certainly fell into that category. But they succeeded in one way – the central message of the manifesto, the draft plans for the NHS, did not get an airing on the news. DC has to brush aside this silly question about how much of a promise is a promise and make sure that people know about our ideas and innovations for the future of the country.

As Stephanie Flanders points out, we should be mounting a two-pronged attack here – one with our own ideas and one with some serious hay-making about Labour’s own planned cuts. Where I think she is slightly off the mark is in saying that by talking about the nature of the promises rather than the content, the first day was a Labour success – DC made the point well that the promises are only tentative because of the economic mess Labour has bequeathed.

But he needs to start being more ruthless about ignoring journalists’ questions and getting his own message out. Tony Blair was a master of this art and it contributed a significant part of why he was able to seal the deal in way that DC has yet to. And Nick Robinson is as good a place as any to start.

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