There’s been quite a bit in the nationals recently about the narrowing of the polls, with some putting the Labour lead in single figures. It’s not hugely surprising, I think we are see the Eurosceptic Conservative contingent flipping over to UKIP, which are votes I don’t necessarily think will stay there at the polling booth. In addition, I think there are a couple of other things happening.
People forget that polling is a highly subjective craft that can be made to go one way or the other. Back in the summer of 2008, DC was regularly polling 15 to 19 point leads and the race was on in the press to rubbish the PM and publish the poll with the most ridiculous possible lead. Now the race is on – led by the Observer a couple of weeks ago, to follow the line that the general election is going to be a very close-run thing and publish the “breakthrough” poll that suggests a hung parliament is more or less certain.
I don’t think that’s necessarily a bad thing for the Conservatives – people will shy away from a hung parliament and where they shy to will more likely be David Cameron than Gordon Brown. These polls are focussing activists and reminding them success is not, nor ever has been, certain. We’ve been here before during the Brown bounce, during the weeks following the collapse of Lehman Bros (about this time last year) and yet the PM has been hammered in subsequent local and Euro elections.
There is no doubt that a sense of optimism about the economy is helping Gordon Brown. But that sense of optimism is totally misplaced because the truth is that he hasn’t been straight with people in this country about how hard it will be after the election to pay off the cost of recession.
And I think that is where DC needs to go next. The economy may feel better, but it’s going to get worse again once those votes in 2010 have been cast. While Labour patters on about Eton and tried to get everyone interested in class warfare, the Conservatives should be sticking with the change argument and the feeling that whatever the apparent green shoots, the party to deliver change and steer the recovery competently is the Conservatives. I think that message will stick.
We also need to take on Labour about it’s appaling record on poverty and wealth creation. A Conservative strategy for poverty alleviation is a vital tool in the governmental box. By getting people into work, we lower the welfare bill and get debt paid off quicker. On the other hand, Labour’s attempts to get people into work have been spectacular failures because they aren’t serious. Far better to leave people on benefit and voting Labour for fear of the Conservatives, they reason.
By taking on Labour over poverty, aspiration and the real cost of recession, we’ll get them busy clearing up after us rather than standing still while Labour plays dirty with the politics of envy. It’s positive message from us about change; and a negative one from them about fear of change.






Some very interesting polling news from the FT this morning, showing that the Conservatives – despite what the left-wing media will tell you – have done more than enough to cancel out Labour’s majority in the north of England and 