Labour’s manifesto yesterday gave a pretty clear message – we are tired and incompetent but we’ve got a few bottom-of-the-barrel ideas left to promise you that we haven’t got around to during our 13 years in government; and more to the point, aren’t you worried about what the Tories will do?
I don’t feel it’s worthy of serious analysis - from the 1930s Soviet-era cover design to the misguided drafting in of @BevaniteEllie to introduce the whole shower, the journalists in the room gave it a cool response. After three terms, a government should either be ready to head off in a clear new direction building on past successes or it should be booted out. In all honesty, that’s what should have happened in 1992 to us.
So today was the Conservatives’ chance to deliver the killer formula for government. My only only real bone of contention with the manifesto is that succinct it ain’t – at 131 pages, it’s going to test the staying power of all but the most political of animals. What Labour did better than us yesterday was to make clear pledges – I still search in vain for the simplified version for use on the doorstep. I refute the idea that there is anything patronising about that and I don’t understand why we’ve dressed the content – which I think is great – up in such a florid and frankly inaccessible way.
Once you get past the presentational difficulties, I’m really excited about what we are promising to do. I like the idea that “Britain needs a new economic model” and that “we need to boost enterprise and creat a low-carbon, hi-tech economy” – we have to adapt to global economic changes and accept the world is never going to be how it was before the recession. The Benchmarks for Britain are a brilliant idea and spell out very strongly our economic priorities, cutting the deficit quicker through a freeze on public sector pay and an end to tax credits for those who don’t need them. The advantage of the detail is that no-one can say we haven’t spelt out our economic policies – not, that is, if they’ve read the manifesto.
I love the idea of the UK being the “number one hi-tech exporter in Europe” and I believe that we can do it. This passage, more than almost anything else, convinces me that I’m fighting for a party concerned about 20 years into the future and not just the election in 2014/5. It won’t be picked up in the media, but I think it is worthy of great credit and re-modelling the economy could sow the seeds for prosperity in the next 20 years.
On employment, “a hand up, not a band out” is the middle ground and where we need to be and improving the skills of the workforce is key. There’s pledges for small businesses and a section on immigration that I know will please the right of the party but that I can live with as well; based, as it is, on getting people who already live here into employment and reducing the state welfare bill.
We are pledging to ensure that the whole of the UK shares in the proceeds of economic prosperity and that is a really important message. Under previous Conservative governments, the south east and London have disproportionally benefitted and while there will inevitably be some inequally favouring the capital in particular, the gap has been too large. “Better and more reliable infrastructure” will help this.
The Big Society is the cornerstone of the social agenda, with funding for those groups “that strengthen communities in deprived areas” and using the state to “remake” society. “Our ambition is for every adult in the country to be an active member of a neighbourhood group”, says the manifesto – it’s big stuff, strong stuff and “new ways to increase philanthropy” is another thing that really speaks to me. When I joined the Conservative Party in 1997, we were all about Europe, saving the pound and carrying on hunting. I couldn’t see how we would ever get back to the centre ground and so I left in 2001 to concentrate on journalism and give the party the time it needed.
It is so good now to see that we have finally learned we must harness the economic liberalism that we believe in to achieve self-empowerment, opportunity and the fulfillment of aspiration for all of society. I didn’t join the Conservative Party to preserve the privileges of the super-wealthy or protect the interests of any one section of society. I joined because I want to see – and I want it to deliver – a Britain that doesn’t choose between excellence or equality as it has in the past.
I am delighted to see “we have a reform plan to deliver the changes the NHS needs” and that “improving our schools system is the most important thing we can do to make opportunity more equal” (excuse the dodgy grammar there). These are the issues that the 2010 Conservative Party holds dear and when I think about 1997, I cannot help but feel as if DC’s reform of the party is a process that will define politics in this century. A Conservative Party that understands the link between economy and society – who’d have thought it?
The Changing Politics section is interesting – 100,000 signatures on a petition will secure it a debate in Parliament and there is a promise, unsurprisingly, to redress the bias to Labour in the parliamentary boundaries. That’s only equitable, as I’m sure they’d agree; A Future Fair For All political parties. In making politics more local, there is some great reform of the planning system to get more money into infrastructure and some delegation of powers to the local level that were blindingly obvious when I was a journo.
All in all, it’s a platform to be proud of. My only regret is that there is nothing more manageable for people to digest in their own time. Very occasionally, you will get people on the doorstep saying that they haven’t made up their mind who they will vote for until they have read all the manifestos. Usually, that’s a polite way of saying that they won’t vote for you, or of sounding as if they are discerning voters when they can’t think of anything else to say, or of getting rid of you if they are busy.
For any that do try, they’ll be a while with ours – but, mercifully, it more than rewards the investment.