The Horsell's Mouth Politics, pedantry and personal interests

Teresa - know what you are going to say and what might be said back before you say it!

I drove out to Dorking this morning along the A25 via Send for a business meeting. The road, which I know very well from reporting days and past lives, is in a truly awful, appalling state. But that is Guildford and Mole Valley’s issue – the reason I mention it was that I was stuck for about ten minutes in the aftermath of a nasty car crash (at which I hope no-one was seriously hurt) that seemed to mirror what I was listening to on the radio.

Teresa May, shadow employment secretary, appeared on the Stephen Nolan Show, BBC Radio Five Live (you can listen here but need to fast forward), to talk about today’s unemployment figures (notice how the BBC allows Lib Dem Steve Webb to get in a pop at cutting the deficit at the bottom - no bias my foot), which are mixed. It is good that overall unemployment is down – but with the number of Jobseekers’ claimants up and long-term unemployment up it is difficult to argue that it’s a great day. Teresa presumably went on the air to point out the mixed message – specifically that the number of “under-employed” people – where they have been forced into part-time and reduced-hours work – stands at almost three million.

Instead, she allowed herself down a classic funnel by stating that Labour has closed Job Centres at the average of one a month since 2008. There was no need for her to go there – all she needed to do was talk about the Work Programme, express sympathy and understanding and stay calm. By raising the matter of closures, she prompted the inevitable comeback “so would you re-open them?”, to which she had no answer.

The funnel happens when you’re drawn to a pinch point from which the interview cannot go forward without an answer, usually a yes or no question. “I’ll ask you again, if you say that Labour was wrong to close the Job Centres, will you commit to re-open them?” Again she evades – it sounds very poor. Now she’s struggling because once you’re in the funnel, it’s difficult to climb back out again. “Look, you are hoping to become the next government in three months’ time, I think people have a right to know whether you will right a wrong that you say Labour has committed – so yes or no, will you re-open the Job Centres?” Crash, bang.

It’s not the point she has come on air to make (if it was, it was extremely ill-judged and poorly prepared). So why does an experienced politician like Teresa May allow herself to be dragged into the funnel so easily? By the time Labour minister Jim Knights is introduced into the proceedings, he could have danced around like a chicken and sounded more credible than Teresa. To be fair, she improved towards the end but the damage was done. And I don’t blame the BBC for being hard on her – if you make such basic unforced errors, you get what you deserve.

So how to get out of the funnel? Firstly, avoid going there in the first place. Why bring up the mistakes of government on such a peripheral matter? The essence lies in Conservative policy, which in this case is very credible. Once you’re in, there are only two options – attack the basis of the question or tell the truth. In Teresa’s case, she could have done either.

Attack the basis of the question: “I understand why you as a journalist are asking me that question but whether or not we commit to re-opening the centres is not relevant. The damage has already been done and the people who those centres could have helped have not been helped, which adds to the problems that we face now. The time to save those centres was 2008, not 2010. Instead of talking about committing to re-open those centres, we have adjusted our policy to suit the needs of today’s unemployed people.” If nothing else, it looks less evasive and puts you back in control of the issue, dismissing the question as outdated.

Tell the truth: “I think it’s important to give an honest answer to you and that answer is that we are not in a position to re-open those centres given the state of the public finances. If they had been kept open in 2008 we wouldn’t now close them because that money would already be in our budgets. This government has ruined the economy and left us with huge debts and that means that as much as we’d like to, we simply can’t go and undo this and many other bad decisions that Labour has left us with. In the light of these tight resources, it’s important that we target them properly and that is what our new programme is designed to do.”

Neither answer gets you off the hook completely but it allows you to move on. There’s nothing the public hates more than politicians that blatantly won’t answer questions and evasiveness is not a good thing for voters or party members to hear. I don’t know who’s advising Teresa May on dealing with the media but they clearly have a lot of work to do.