The Horsell's Mouth Politics, pedantry and personal interests

Osborne and Clarke could hold the key to election success

It’s been a strange time in national politics during the past three months. There’s no doubt that Charlie Whelan, Alistair Campbell and PM represent the most devastatingly effective political propaganda team in British history. The results of their work are seen in every media outlet, regardless of its official persuasion and sometimes more so, strikingly, in outlets that are not government supporting. There has been a real gusto about the Labour press campaign during the past three months that, had it been waged by the Conservatives, would undoubtedly have “sealed the deal” for DC.

Meanwhile, my reflections on his performance during the same time are probably best left unstated. The PM remains shatteringly unpopular and won’t survive the election either way. He has led us into a recession of drastic proportions and other than the press management outlined above, his government team is utterly hapless and bereft of ideas – as well as the money to enact any meaningful change or reform. There is simply no reason for the Conservatives to be within striking distance of Labour in the polls.

That we are is down to two things. Firstly, people are fed up of waiting to be told what Conservative policy is. They have waited for three years now in the belief that when the time came, DC and his team would be straightforward and clear about how the Conservative Party would seek to re-shape and change Britain in 2010-14. I can see that we have made some attempts, particularly on education policy, to get these messages across. But too often the position on taxation, family values and criminal justice has overshadowed the NHS and education. That’s partly to do with Labour’s art; but it’s also politics and an experienced team like Andy Coulson and Steve Hilton should foresee the tactics of opponents and build these into Conservative planning.

Let’s take for example the Piers Morgan show on the PM, sycophantic and soporific in equal measure though it was. If the DC team thought that a late-night Sunday show with Trevor McDonald would pull in the same crowd either in numbers or demographic, one wonders what kind of analytics they are using. As it happens, there has been some good poll news today (on the front of the Guardian) but I doubt that was much to do with Sir Trevor. And there needs to be a sea-change in Conservative tactics if it’s to stick.

I’m puzzled that the one issue that will decide the election – and the one that the Conservative are traditionally strongest on – is the one issue we seem to be handing to Labour. Gordon Brown has been given licence by his media friends to paint himself as the experienced hand on the economic tiller, which is akin to the Cray twins applying to the magistracy. This PM has no right whatsoever to claim such a thing – he has shown himself as the most politically expedient of Chancellors and PMs.

There is a clear opporunity for contrast here. A Conservative Party that will plan for 2010-18 rather than just for four years, a Conservative Chancellor who will make the tough decisions necessary to secure long-term prosperity, a Conservative Prime Minister who will formulate policy around what we can pay for rather than what we can borrow against and a Treasury team of Ken Clarke, Phillip Hammond and George Osborne that is both more able, more popular and more trustworthy than Mandelson, Byrne and Darling. To my mind, we have the tools – what I don’t understand is why we are not taking the initiative.

It’s a fluid situation – the level of deficit cuts and savings needed will fluctuate with each pronouncement on how recovery is going – or whether we slip back into recession. But the budget presents an opportunity to brush aside what will be a populist, shameless and cycnical piece of propaganda designed to win votes and create difficult questions for the opposition. We have a clear opportunity to make some assumptions, to take a snapshot of the economic climate and to make our own proposals for the British people.

Without their confidence on the economy, it will be a struggle for DC to gain a majority in parliament. The upcoming industrial action may play into his hands and he needs to capitalise with a clear understanding and strategy for the economy; these two things may alone prove decisive.