The PM’s speech in Milton Keynes was among the most important of his political career so far. It defined his position more clearly than anything previously on the defining political question of the decade – how to get Britain back into business.
We can take from it several things – firstly that the PM will lay it on very thick about the economic crisis being Labour’s fault. I think that’s no bad thing – particularly because they are starting to come out with some pretty outrageous criticism of the coalition on a situation they helped, at least, to create. But I think he’s got to be careful and not get too free with this tactic. He needs to be the consensus man, the leader, the unifier and the solution, not the “new” problem.
Secondly, the PM is happy to tell us just how bad it is, unlike Labour. Not everyone will agree with him but it is obviously in his interest to make things seem as bad as possible. I don’t think a great deal of exaggeration is necessary – things are very, very bad – but the openness he is in a political position to afford could be something of an advantage. I think if played well, far from Mervyn King’s prediction being correct, the public could be sympathetic to the Coalition for some time to come. Honest actions go a long way in politics nowadays and the public recognise favourably politicians who are prepared to do the right, if not popular, thing.
Thirdly, Danny Alexander will be right next to him – all the way. There’s no way that the Liberal Democrats are getting off the hook with this one as full members of the Coalition and I don’t think they want to. NC has said that there will be a “cut with kindness” policy that will shield some of the most vulnerable from the worst of what needs to be done but that can only do so much – they can’t be protected from council cuts in many areas.
Nor do I think it’s a good idea for George Osborne to widely consult the public on where to save money. This is a very risky strategy that could puta very considerable rod in his back when Labour organises a Twitter campaign to get people to respond in a particular way. The results could then be FOIed and may not be where the final decision needs to be made. It could look like the public has been consulted and ignored – not great PR.
The simple answer here is that, a bit like Masterchef, this new economic future is going to “change our life”. There are opportunities for efficiency, yes, and looking at different ways of providing services. But the bottom line is that we need to get a £170bn deficit down and there’s a lot of money to hack off budgets. It must be done, it must be done quickly and there is a certainly amount of political risk that is going to come as the pay-off of winning the election (sort of).
I think the Coalition needs to remember that the public has a great deal more of a problem with dishonesty than ineffectiveness. If the government tries to mask the problem, if it breaks its promises over what it is going to cut, if there is a suspicion that certain groups are being unjustly protected or if there is any underhand treasury regulation as with the last government, the considerable goodwill that the public holds will drain quickly.
If the government is straight, calls a cut a cut and acts responsibly for the best interests of the nation, it might just find itself laying down a legacy of decency – if not prosperity – and a chance in 2015 to lead the country properly back into the new world economy with its head held high.












