On June 29, this blog will be one year old. During the election campaign, I experienced quite a bit of traffic as the Rosie vs Jonathan battle heated up but with the elections over and everyone fed up of politics, those readers have gone and the number of repeat visits – mostly I suspect from Lib Dem activists checking what I had written – reduced.

During the next 10 days, I will be busy preparing to get married and am going to take that time away from the blog to think about how to make it better for readers in future. I want to move it away from being nominally a Horsell blog because there wouldn’t really be enough to write about on a daily basis and now Horsell has The Resident blog, I’d rather contribute to the debate on that site that try to match it here. So a change in name is probably in the offing, which I know is terribly confusing but it’ll hurt me more!

I’d still like to be able to give a view of what’s going on in the Woking democratic process from the perspective I get working quite closely with the Conservative group and association. I think that’s something you probably can’t get elsewhere and could be useful (but not too useful, obviously!). I’d also like to be able to talk, within obvious boundaries, about my experiences as a magistrate because again, that’s something that isn’t necessarily available elsewhere.

As I go through my CIPR course (I got a distinction for my first assessment, by the way!) I’d also like to start talking more about Public Relations as a influential factor in our society and politics and picking  up on instances of bad PR and where it has had a subtle effect. For example the Daily Mail carried a story today about a Piranha being caught in a Kent lake. Not at all tied in to the Piranha 3D movie, released in August, I’m sure.

What I don’t want this blog to become is a commentary on national politics, because there’s a load of other blogs that are better than me at that. You know my position, liberal Tory, finding out what someone thinks of every issue gets tedious unless they’ve anything unique to say. So those are some of the thoughts going round in my head. When I get back after my marital mini-break (we’re not honeymooning until September), they’ll be a redesign using the superb WordPress 3.0 and a re-launch along slightly different lines.

I’m really sorry about the lack of activity during the past week or so. I’ve been so busy with wedding preparations, various evening meetings and doing my CIPR diploma that it’s been difficult to find the time in the evening to update. I have a mock Critical Reasoning Test in at the beginning of next week that I’m frantically reading up for at the moment. It’s all interesting stuff about persuasion and the nature of public relations but I’m struggling to fit much else in, especially now the garden is getting going again (our lounge table is covered in seed propagators).

There are a couple of things that are ongoing – notably that I will be involved in a LDF Character Study meeting on March 25 on behalf of Horsell Residents’ Association. Further details will follow.

In addition, on St Patrick’s Day (March 17) I will be splitting my time between the HRA management committee and a Tune In event at HG Wells. My understanding is that’s it’s open to all, so why not come along?

I am trying to keep up with everything on Twitter, which is less time-consuming and can be done throughout the day. Why not follow me if you don’t already?

I spent yesterday at the University of Nottingham starting out on my PR diploma, which if I pass it will allow to become a full member of the Chartered Institute of Public Relations. It was a fairly intense day of discussion and critical analysis of what has always been to me an entirely practical pursuit- I have no formal PR qualifications or training at all having gained degrees in music and then journalism.

As part of the opening session, we watched a short segment from a TV programme called The Century of the Self, which first aired in 2002 and for reasons of copyright hasn’t seen any further broadcast since then. It is the story of how the theories of Sigmund Freud were taken up by later members of his family, including his daughter Anna Freud and nephew Edward Bernays and used to control the masses in a new way that defined 20th century history.

In particular, Eddie Bernays used the idea that we all have dangerous and primal instincts contained within ourselves than can be exploited to control thinking, break taboos and change behaviour. He became a key member of the American administration in the First World War as the champion of pro-war propaganda and after the war took the very same ideas and launched a new venture, which he called “counsel in public relations“.

It’s all on YouTube and it is really is gripping viewing for anyone interested in how democracy and consumerism has developed during the past 100 years. Matthew Freud, the great-grandson of Sigmund, PR guru and wife of Elisabeth Murdoch, was also involved in the production. Some of the commentary slightly over-states the accepted academic view of the importance some of the featured individuals had – but that only serves to demonstrate what good self-publicists they were!