The Camerons after DC's speech

I’ve now had a chance to watch DC today and I’ve got to say that I was pretty impressed overall. To a certain extent, he’s played it safe – no new policy and not too much fire in the belly (no-one likes an angry man) except for poverty, where people will think he’s right to be angry. I was impressed with his fluency as always and also with his humanity and straightforwardness. The voters wanted honest, they wanted straightforward, they wanted transparent. Is DC perfect? No – but I think this is about as close as we’re going to get to any leader meeting those requirements.

So overall I was very happy with his vision and values – he appears to understand that voters want a Conservative government that belives in free enterprise, in wealth creation, a small government and low-tax economy but they will not tolerate that at the expense of social injustice, reduced public services, increasing gap between rich and poor and unfettered corporate greed. I think DC projected that sentiment well today.

But he has got a couple of challenges. Firstly, like any opposition leader he can’t show that he is as good as his word until he gets elected – but he would find it easier to be elected if he could demonstrate he was as good as his word. Trust is an important factor in any opposition leader – and let’s not forget no Conservative has been elected from opposition for 30 years. DC has that trust personally but I don’t think the public yet trust the Conservative Party corporately in the same way; it’s a very fine line to tread and there is opportunity here for PM and the PM to locate inconsistency. And every inconsistency will have a dampening effect on DC’s personal trust level, even if it’s nothing to do with him. We need to stay consistent to maintain trust.

In addition, I still feel that the economy is weak point – unusually – for the Conservatives at the moment. Back in 1998/9, when Tony Blair wiped the floor with us about who was more trusted to run the NHS, the education system etc, the economy was usually the only element on which the Conservatives scored well. Ironically, it’s now the one area where Labour still has a chance – partly because of the above ie they’ve had the opportunity to demonstrate action but also because we have a Shadow Chancellor who’s about as economically literate as I am. Luckily, we also have Philip Hammond and Ken Clarke on board, who do understand economics - but it’s hardly ideal.

Finally, there’s the wealth thing. DC isn’t going to escape the jibes over his privileged upbringing or personal wealth (or that of SamCam). I have to say I find it very strange that Labour and the Liberal Democrats think it’s okay to say someone isn’t fit to govern because of their background or schooling. We don’t say that Labour MPs are unfit because they grew up in poverty on a council estate or Liberal Democrats because they went to third-rate universities – so why should it make a difference that DC went to Eton and Oxford?

Many great PMs have come from Eton and Oxford and most have had comfortable, if not substantial wealth – if he’s up to the job what’s the problem? I don’t believe you have to be on a low income to understand the problems of it – nor do I believe you have to be state-educated to be passionate about state education, nor a user of the NHS to “love” the NHS (as it happens, DC has been a user of the NHS). To my mind, reverse snobbery is just snobbery – and I think people will see through it a la Crewe and Nantwich.

I think the Conservative conference has undoubtedly been the most successful of the three. There is still work to do to cement the trust with voters and DC will be vulnerable to certain lines of attack. But I think he’s done enough to convince people he deserves a chance as the next PM.